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09/17/2022
Advertising Media and Target Audience Optimization via High-dimensional Bandits
We present a data-driven algorithm that advertisers can use to automate ...
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09/16/2020
Comparison Lift: Bandit-based Experimentation System for Online Advertising
Comparison Lift is an experimentation-as-a-service (EaaS) application fo...
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08/22/2019
Online Inference for Advertising Auctions
Advertisers that engage in real-time bidding (RTB) to display their ads ...
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07/04/2019
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments
Firms implementing digital advertising campaigns face a complex problem ...
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03/27/2019