A note on estimating Bass model parameters

03/10/2022

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by   Mengzhenyu Zhang, et al.

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Bass (1969) proposed a model (the Bass model) for the timing of adoptions of a new product, where the adoption rate increases with the number of past adoptions. This model has been widely used in marketing and operations management literature to model new product demand over time. In this note, we provide a simple approach to estimate the Bass model parameters and prove the convergence rate.