IDEAL: Toward High-efficiency Device-Cloud Collaborative and Dynamic Recommendation System

02/14/2023
by   Zheqi Lv, et al.
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Recommendation systems have shown great potential to solve the information explosion problem and enhance user experience in various online applications, which recently present two emerging trends: (i) Collaboration: single-sided model trained on-cloud (separate learning) to the device-cloud collaborative recommendation (collaborative learning). (ii) Real-time Dynamic: the network parameters are the same across all the instances (static model) to adaptive network parameters generation conditioned on the real-time instances (dynamic model). The aforementioned two trends enable the device-cloud collaborative and dynamic recommendation, which deeply exploits the recommendation pattern among cloud-device data and efficiently characterizes different instances with different underlying distributions based on the cost of frequent device-cloud communication. Despite promising, we argue that most of the communications are unnecessary to request the new parameters of the recommendation system on the cloud since the on-device data distribution are not always changing. To alleviate this issue, we designed a Intelligent DEvice-Cloud PArameter Request ModeL (IDEAL) that can be deployed on the device to calculate the request revenue with low resource consumption, so as to ensure the adaptive device-cloud communication with high revenue. We envision a new device intelligence learning task to implement IDEAL by detecting the data out-of-domain. Moreover, we map the user's real-time behavior to a normal distribution, the uncertainty is calculated by the multi-sampling outputs to measure the generalization ability of the device model to the current user behavior. Our experimental study demonstrates IDEAL's effectiveness and generalizability on four public benchmarks, which yield a higher efficient device-cloud collaborative and dynamic recommendation paradigm.

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