Pricing in Ride-sharing Markets : Effects of network competition and autonomous vehicles
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Autonomous vehicles will be an integral part of ride-sharing services in the future. This setting differs from traditional ride-sharing marketplaces because of the absence of the supply side (drivers). However, it has far-reaching consequences because in addition to pricing, players now have to make decisions on how to distribute fleets across network locations and re-balance vehicles in order to serve future demand. In this paper, we explore a duopoly setting in the ride-sharing marketplace where the players have fully autonomous fleets. Each ride-service provider (RSP)'s prices depend on the prices and the supply of the other player. We formulate their decision-making problems using a game-theoretic setup where each player seeks to find the optimal prices and supplies at each node while considering the decisions of the other player. This leads to a scenario where the players' optimization problems are coupled and it is challenging to find the equilibrium. We characterize the types of demand functions (e.g.: linear) for which this game admits an exact potential function and can be solved efficiently. For other types of demand functions, we propose an iterative algorithm to compute the equilibrium. We conclude by providing numerical insights into how different kinds of equilibria would play out in the market when the players are asymmetric. Our numerical evaluations also provide insights into how the regulator needs to consider network effects while deciding regulation in order to avoid unfavorable outcomes.
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