What Do WEIRD and Non-WEIRD Conversational Agent Users Want and Perceive? Towards Transparent, Trustworthy, Democratized Agents
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A majority of researchers who develop design guidelines have WEIRD, adult perspectives. This means we may not have technology developed appropriately for people from non-WEIRD countries and children. We present five design recommendations to empower designers to consider diverse users' desires and perceptions of agents. For one, designers should consider the degree of task-orientation of agents appropriate to end-users' cultural perspectives. For another, designers should consider how competence, predictability, and integrity in agent-persona affects end-users' trust of agents. We developed recommendations following our study, which analyzed children and parents from WEIRD and non-WEIRD countries' perspectives on agents as they create them. We found different subsets of participants' perceptions differed. For instance, non-WEIRD and child perspectives emphasized agent artificiality, whereas WEIRD and parent perspectives emphasized human-likeness. Children also consistently felt agents were warmer and more human-like than parents did. Finally, participants generally trusted technology, including agents, more than people.
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