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06/18/2023
Bid Optimization for Offsite Display Ad Campaigns on eCommerce
Online retailers often use third-party demand-side-platforms (DSPs) to c...
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03/11/2022
Impression Allocation and Policy Search in Display Advertising
In online display advertising, guaranteed contracts and real-time biddin...
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08/24/2021
Binary Code based Hash Embedding for Web-scale Applications
Nowadays, deep learning models are widely adopted in web-scale applicati...
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08/24/2021
Learning Effective and Efficient Embedding via an Adaptively-Masked Twins-based Layer
Embedding learning for categorical features is crucial for the deep lear...
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05/17/2021
Towards a Better Tradeoff between Effectiveness and Efficiency in Pre-Ranking: A Learnable Feature Selection based Approach
In real-world search, recommendation, and advertising systems, the multi...
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06/07/2018
Large scale classification in deep neural network with Label Mapping
In recent years, deep neural network is widely used in machine learning....
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05/21/2018
Category coding with neural network application
In many applications of neural network, it is common to introduce huge a...
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08/23/2017
Optimal Reserve Price for Online Ads Trading Based on Inventory Identification
The online ads trading platform plays a crucial role in connecting publi...
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07/11/2017
Proceedings of the 2017 AdKDD & TargetAd Workshop
Proceedings of the 2017 AdKDD and TargetAd Workshop held in conjunction ...
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04/27/2016
Distributed Flexible Nonlinear Tensor Factorization
Tensor factorization is a powerful tool to analyse multi-way data. Compa...
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06/18/2015
Smart Pacing for Effective Online Ad Campaign Optimization
In targeted online advertising, advertisers look for maximizing campaign...
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11/21/2014